Many of the tried and true, classic investment principles our company was founded upon in the 1980s still apply today. This includes consistency, diversity and planning without letting emotions be the guiding force. In fact, these principles may be even more important today.
Technology has certainly evolved over the last 32 years, and we have more tools available to us to assist our clients with investing success. Even in this advanced age, Wall Street’s short-term gains and losses will not sway a disciplined investor from their strategy. (Nor our team from taking time to really think about our next steps and about what makes sense.)
Diversification was important in 1986, and that hasn’t changed either. It is a basic fundamental of prudent investing, and it means more than just jumping into a wide variety of securities. Diversification involves spreading risk among asset classes, as well as diversifying within each of those classes.
Another element that’s stayed the same is our location. We’re still proud to be working and serving clients in Omaha, just as we were in the 1980s. Being a smaller, focused team in the middle of it all is still exactly where we want to be.
Lawson Kroeker has a bit of a sentimental attachment to the year 1986 because that’s when our firm was founded. We’re also attached to strong investment strategies that we followed back then because they’re still suited for today’s environment. Contact us today and let’s move forward on a long-term plan that gives you a new level of confidence about your future.